New   Delhi: A new web-application which allows people to light a virtual   diya at the homes of their loved ones has become a popular way of   wishing happy Diwali, especially among non-resident Indians (NRIs).
'This is a new and fast-growing concept wherein you light an online diya (lamp) through Google Maps and then also send greetings through e-mail or Facebook,' Tania Dey, editor of nrimatters.com, the website which has developed the application. 
To light a diya, click here
To light a diya, click here
The application is called Festival of Lights. Diwali is being celebrated Oct 26 this year.
'You  can simply type the address of  a recipient's location in the search  bar to reach the destination where  you want to place the diya. You zoom  into the exact location to place  the virtual diya. You can also send a  personal message thereafter,' Dey  said.
Dey  attributes the fast growing  popularity of the application with NRIs to  not just the unique concept  of lighting an online diya at the exact  location but also the joy of  greeting, the nostalgia factor and  homesickness among people away from  home.
'Unlike  e-cards or sending SMSes,  this application is a more personalised way  of greeting your friends and  relatives as it allows people to light a  diya at any location across  the globe. It has that sentiment and  tradition attached to it,' said  Dey.
The  application also features a  greetings section through which the users  can send wishes through e-mail  or Facebook. Over 2,200 diyas have  already been lit and Dey expects  this number to go up.
'We  have a total of 14,000  subscribed users of our website and till now  2,235 diyas have been lit  and we expect this number to go up, as anyone  can use this free application from our website,' Dey said.
One  can see thousands of greetings  sent by NRIs back home on the map page  of the application, which is  sponsored by Kotak Mahindra Bank.
'Diwali  is by far the biggest  festival for NRIs living all over the world and  this application is a  perfect opportunity to both celebrate the Diwali  spirit and spread it  among family and friends.
SHARE THIS WITH YOUR FRNDZS AND RELATIVES
SHARE THIS WITH YOUR FRNDZS AND RELATIVES
 
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